Fine Watch Brands Celebrating the Year of the Snake 2025

Winding to the Chinese New Year 2025 with Green Auctioneers! Discover how Bvlgari, Vacheron Constantin, Swatch, and Jaeger-LeCoultre welcome the Chinese Lunar New Year with their special edition watches. Explore some of the vintage editions in 2013.

Bvlgari

The Serpenti Collection

Bvlgari’s iconic Serpenti collection, symbolizing rebirth and transformation, holds special significance in 2025, the Year of the Snake. Since its debut in 1948 as a jewelry-watch with a golden Tubogas body, the Serpenti has evolved into a dazzling emblem of femininity and craftsmanship. The 1950s introduced lifelike serpent designs with gemstone accents, while the 1960s elevated its prominence through gold scales, enamels, and feminine celebrity power, famously known as Elizabeth Taylor, who wore a Serpenti watch while filming Cleopatra in Rome. Modern iterations, like the 2010 Serpenti Tubogas collection and 2017 Twist Your Time collection, added to the versatility and innovation. As the Serpenti celebrates its legacy, it remains a timeless tribute to strength and metamorphosis, standing as a fitting honor to the transformative power of the serpent both in culture and design.

This year, to celebrate the Chinese New Year 2025, Bvlgari launched a Lunar New Year Special edition: Serpenti Seduttori Watch. The stunning pink mother-of-pearl dial is framed by the distinctively drop-shaped watch head with a diamond-set bezel. The flexible and enveloping bracelet has a hexagonal pattern inspired by the scales of a serpent. Blending sensuality, mystery, and modern glitz, this timepiece features a polished stainless steel case, bracelet, and folding buckle, and is limited to only 188 pieces for this Lunar New Year. It is now available both in boutiques and on the Bvlgari website, retail priced at US$8600.

(Bvlgari, Lunar New Year Special Edition: Serpenti Seduttori Watch, 2025)

Vacheron Constantin

In celebrating the Year of the Snake 2025, Vacheron Constantin presents its exceptional design as well.

Centering the dial, the snake is meticulously brought to life through hand engraving. Its elegance is further enhanced by a backdrop featuring a fauna motif rendered in opaque miniature enamel. The Year of the Snake 2025 limited edition, 18K 4N pink gold or 950 platinum, showcases the artistry of Métiers d’Art through the unparalleled skill of master engravers and enamelers. Powered by a self-winding movement, it bears the prestigious Hallmark of Geneva, ensuring exceptional craftsmanship and reliability. It is now available exclusively via appointment with Vacheron Constantin, price on request.

(Vacheron Constatin, The Year of the Snake Limited Edition, 2025, Price on request)

12 years earlier, in 2013, also in celebration of the Year of the Snake, Vacheron Constantin has created another masterpiece: The Serpent and The Stars, the very first in Vacheron Constantin’s Métiers d’Art collection.

(Vacheron Constantin Métiers d’Art, The Year of the Snake: The Serpent and The Stars, 2013)

This limited-edition masterpiece blends artistic elegance with functional precision. Partly inspired by the Chinese art of jianzhi (decorative paper cutting), the intricate dial design, through its interplay of positive and negative space, celebrates the timeless elegance of the historic traditional craft. Limited to 12 pieces each in platinum or 18k pink gold, the watch features a sapphire crystal caseback and matching clasps. Powered by the Geneva Seal-certified Vacheron calibre 2460 G4, it offers a unique four-window display for hours, minutes, day of the week, and date, ensuring the impactful motif of a cross-cultural fusion as the visual focus while maintaining the essential clarity of timekeeping.

Swatch

Similarly, Swatch has presented its 2025 the Year of the Snake special edition: Golden Red Bamboo and Blue and Golden Lithe Dancer. These two striking timepieces celebrate adaptability and self-expression through bold, vibrant designs and exquisite, symbolic culture details.

(Swatch, The Year of Snake Edition 2025: Golden Red Bamboo (left),
Blue and Golden Lithe Dancer (right))

The Golden Red Bamboo watch features a sun-brushed gold-colored dial with multicolored print and glow-in-the-dark orange hands. A shiny stainless-steel case with gold-colored PVD coating pairs beautifully with its ivory leather and textile strap, adorned with orange embroidery and gold print. This elegant piece for Swatch collectors and watch enthusiasts is priced at US$195, now available online.

For Swatch lovers, the Blue and Golden Lithe Dancer watch features a 47mm dark blue dial with a winding snake motif, evoking the grace of calligraphy and the fluidity of dance. The matte dark blue bio-sourced case and bezel, along with gold-colored loops and a half-buckle, make it a bold statement for those who value transformation and individuality. It is now available online at US$130.

For the Year of the Snake in 2013, the special edition presented by Swatch – The Legend of White Snake is slightly different. Carrying the vibrancy and purity in its colorful patterns, the lively innocent little white snake brings with it its hearty blessing for a prospective Chinese Lunar New Year.

(Swatch, The Legend of White Snake, 2013)

Jaeger-LeCoultre

The Jaeger-LeCoultre watch brand is celebrating the Chinese New Year 2025 with the Reverso Tribute Enamel “Snake”. Grand Feu enamel on both sides of the deep black dial adds to its glossy, smooth finish. A stunning serpent, beautifully surrounded by flames is engraved on the reserve side of the dial. Complementing the exquisite enamelled dial, the watch features a pink gold 750/1000 case and buckle, enhancing its grand appeal. The addition of black alligator leather strap not only elevates the design but also ensures an upscale elegance that perfectly embodies sophistication. This watch is exclusively available on made-to-order basis, price on request.

(Jaeger-LeCoultre, Reverso Tribute Enamel “Snake”, 2025, Price on request)

In 2013, Jaeger-LeCoultre also celebrated the year of the snake with their Reverso collection. At that time, the focus extended beyond just the snake, embracing the entire Chinese Zodiac, which added a broader cultural significance to the design. Exclusively crafted in 18K rose gold with brown leather and limited to just 28 pieces, this Jaeger-LeCoultre Reverso à Éclipses captivates its timeless Art Deco design. The watch features a distinctive blue dial that showcases the Chinese Zodiac signs in white, designed by Japanese artist Hiroshi Senju.

(Jaeger-LeCoultre, Reverso à Éclipses, 2013)

The celebration of the Year of the Snake by various fine watch brands showcases not only their craftsmanship but also their deep appreciation for cultural significance. Each timepiece tells a story by fusing rich symbolism with its intricate design, inviting collectors to embrace the grace of tradition.

May the Chinese New Year bring you prosperity, joy, and the wisdom of the serpent. Let us cherish the artistry that goes beyond simple timekeeping and celebrate this vibrant season with renewed hope.